Turning software pirate into a paying customer

PLM, EDA, MCAD are pretty costly piece of software with relatively small install base. Each of them follow some licensing scheme, however normally they get hacked and pirated quickly. The complaint from vendors is that even some big companies in emerging market cheat on licenses. While they buy few legitimate licenses so that they would be legal and can get official support, they go for pirated versions to be "cost effective" to support their large user base.

A new start-up V.I is coming up with a tool called CodeArmour. This one does not block pirates from using the software. But, it stealthily collects usage data and sends it to the vendor. The idea is that the vendor can use it as a sales lead. Kind of carrot and stick approach, "Hey...buy license and lets be friends or I will expose that you are a thief"

First thing that comes to my mind is what about privacy violations...Also, will pirates sit and watch this CodeArmour to mow them down without giving a fight...Hmmm

Aras PLM wins another customer

Aras PLM has won Ubidyne GmbH, the global leader in digital antenna embedded radio technology for wireless communications. As per the communication from Thomas Hartmann, Director of System Testing at Ubidyne, the main reason behind selecting Aras was it's main USP, that is Free Open Source Software(FOSS) model.

Aras has a neat user interface that gels nicely with Windows OS/IE. It also comes with the basic set of PLM modules. In addition to all, it's "No Upfront License Cost" model is a killer combination. It is definitely disruptive and we have to see how it fares in the competitive PLM market

Do you blog?

Social media is fast growing. It is not simply enough if your company is just on the internet with a web page. It looks like 85% of online users are reading blogs and 36% of them think positively of Companies that have blogs.

So is your company adapting the Enterprise 2.0 trend?

Siemens PLM eyes consumer segments of Indian Market

Penetration of Product Lifecycle Management solutions into Indian market is very low. The price conscious Indian market has seen not too many PLM implementations. However big companies are adapting to the trend and are going for different products.

Most of the major vendors are giving a push and have got some gains. Now Siemens have announced that they are looking beyond the Manufacturing world for their Siemens PLM suite.

Techli

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